Press Release
MCCAIN V. OBAMA: WHICH ONE CAN YOU AFFORD?
Voyant's "Your Money" Election Forecaster Helps Voters Determine How Candidates Will Impact Their Financial Future
AUSTIN, Texas, September 29, 2008 - With approximately 25 percent of Americans still undecided in their presidential choice, a free online financial forecaster launched today demonstrates how each candidate's policy decisions can impact a voter's financial picture.
"Your Money" is an interactive financial planning tool that helps voters determine whether John McCain or Barack Obama is the better choice for president on issues of taxes, retirement, education and inflation, among others. Developed by Voyant, Inc., "Your Money" leverages the rich functionality of Voyant's do-it-yourself financial planning platform to bring large macro-economic forces into the understandable perspective of an individual's financial future. It is available now at www.planwithvoyant.com.
How it Works
"Your Money" features complete financial plans for two families of different income levels, and detailed, non-partisan analyses of how each plan could perform under McCain and Obama. Key financial data - from how much each family pays in taxes to what they save for retirement, and more - is pre-populated in a series of interactive, easy-to-use charts and graphs, providing a comprehensive view of the issues within context of each other.
In addition, both plans can be customized in "test drive" mode to help voters simulate their own financial scenarios under a Republican or Democratic president. Once complete, people can compare their "McCain Plan" with their "Obama Plan" to see which candidate comes out on top - or they can create their own personalized plans from scratch.
Key issues that Voyant's "Your Money" financial forecaster helps voters consider include:
- Taxes - How much do lower average tax rates (McCain) and higher capital gains taxes (Obama) affect average families? What about special tax incentives (Obama)?
- Inflation - What role does inflation play in meeting future financial obligations and goals?
- Market performance - How important is market performance to affording college and retirement?
"There's no doubt that Americans are facing one of the most challenging economic times in decades," said David Kaufman, CEO of Voyant. "In just over a month, a new president will be elected, bringing new fiscal policies that are likely to affect each and every one of us. Our "Your Money" financial forecaster gives people the information they need now to make financially-informed voting decisions in November."
Voyant's online financial planning platform features step-by-step wizards that guide users through the plan creation process by asking easy-to-understand questions and eliminating intimidating financial questions. Once initial data has been entered, interactive forecasts give users a comprehensive view of their current financial condition - and unlimited flexibility to test and compare scenarios that affect their financial health.
1 CBS/New York Times poll. 9/17/2008
http://www.cbsnews.com/stories/2008/09/17/opinion/polls/main4456249.shtml?source=mostpop_story
2 All policy information is sourced from McCain's and Obama's respective campaigns.
About Voyant, Inc.
Voyant's consumer-oriented financial planning solutions leverage the power of the Internet to give people more control over their financial health and improve opportunities for collaboration between financial institutions and their customers. Voyant is a privately held company based in Austin, Texas. For more information, please visit www.planwithvoyant.com.
Contact:
Cybele Diamandopoulos
For Voyant, Inc.
512-535-4422
cybele@foliocommunications.com